Trocadero de Liège
The Trocadero is a Liège entertainment venue more than a century old. We run its Meta Ads campaigns: in one year, ad-driven sales rose from €60K to €120K, without increasing media spend.
- Entertainment
- Advertising
- 2025
The project
Doubling sales on a flat budget.
At the start, no tracking pixel was installed: the campaigns ran without measuring sales, so they could not be optimised. That is where we began.
Within a few months, a season that had started badly ended in the black. In early 2025, the Trocadero asked us to go further. Rather than increasing the budget, we kept it the same and worked on the creative: videos produced by the agency Uniq, shown to the audiences identified the year before.
Beyond the numbers, the venue was able to add dates to its programme, whereas the year before it had struggled to fill the nights already scheduled.
The impact in numbers
+101%
in sales over one year
37.37×
ROAS in year 2
€120K
in ad-driven revenue
Year 1 - The results
€3,293
Ad budget
684
Sales generated
€59,567
Revenue - ROAS 18.09×
Year 2 - The results
€3,210
Ad budget - unchanged
1,348
Sales generated - ×2
€119,953
Revenue - ROAS 37.37×
The creatives
A few of the ads behind these results.
A selection of the assets run on Meta Ads during the season - the square 1:1 format, chosen to maximize screen real estate in the feed.
